Winestyle
Winestyle
Positive
emotions
emotions
Background
Winestyle is the leading spirits online retailer in Russia and Europe. Wine prevails in brand’s assortment, so exactly brand is associated with it. Company has eight retail shops in Moscow yet. For a long time Winestyle looked traditional – it’s visual identity contained vine, monograms, barrels illustrations and calligraphy. Formerly it was enough for sales growth, but nowadays new and young wine connoisseurs appeared with their own tastes.
Winestyle is the leading spirits online retailer in Russia and Europe. Wine prevails in brand’s assortment, so exactly brand is associated with it. Company has eight retail shops in Moscow yet. For a long time Winestyle looked traditional – it’s visual identity contained vine, monograms, barrels illustrations and calligraphy. Formerly it was enough for sales growth, but nowadays new and young wine connoisseurs appeared with their own tastes.
Solution
Good wine is like positive emotions. A friend will never speak sales pitches. “Wow!” after first sip of wine is more significant than searching for taste or drink’s acidity. Letter “i” becomes an exclamation point in the logotype, while brand invigorates us with “W!”. Heartfelt pleasure from wine taste in simple exclamations “ah!”, “oh!” and “wow!” is getting understood in every language.
Winestyle stores’ interior is filled with homeliness details – knitted boxes, books and natural materials. In every brand’s identity media there’s a spirit of friendly visit. Winestyle is born and working in online – it’s a good source of inspiration for offline interior decorating – matte glass with backlight, metal painted in white.
Good wine is like positive emotions. A friend will never speak sales pitches. “Wow!” after first sip of wine is more significant than searching for taste or drink’s acidity. Letter “i” becomes an exclamation point in the logotype, while brand invigorates us with “W!”. Heartfelt pleasure from wine taste in simple exclamations “ah!”, “oh!” and “wow!” is getting understood in every language.
Winestyle stores’ interior is filled with homeliness details – knitted boxes, books and natural materials. In every brand’s identity media there’s a spirit of friendly visit. Winestyle is born and working in online – it’s a good source of inspiration for offline interior decorating – matte glass with backlight, metal painted in white.
