MIUZ Diamonds
MIUZ Diamonds
Timeless
as a diamond
as a diamond
Background
Moscow Jewelry Factory is a leading Russian brand with a hundred-year history, which is intertwined with the famous jewelry houses of Faberge, Khlebnikov and Ovchinnikov. A small jewelry shop that appeared in 1920, today is a successful company that produces and offers its buyers exquisite diamond works of art.
The company's management plans to enter foreign markets, develop an online store, and increase retail space. As we approach the centenary, the company realized the need to update the brand in order to become more fashionable, modern and emotional. To achieve new global goals, it was necessary to transform the strategy and rebrand, including changing the name.
Moscow Jewelry Factory is a leading Russian brand with a hundred-year history, which is intertwined with the famous jewelry houses of Faberge, Khlebnikov and Ovchinnikov. A small jewelry shop that appeared in 1920, today is a successful company that produces and offers its buyers exquisite diamond works of art.
The company's management plans to enter foreign markets, develop an online store, and increase retail space. As we approach the centenary, the company realized the need to update the brand in order to become more fashionable, modern and emotional. To achieve new global goals, it was necessary to transform the strategy and rebrand, including changing the name.
Solution
We studied jewelry premium codes, which helped us integrate the brand identity seamlessly into a more luxury category. During this study we released an analytical article “High Matters. Premium, Luxury, Affordable Luxury, Masstige – a style guide”.
For this project we created a unique font logo — a classic triangular serif with a modern twist. This solution allowed us to reflect heritage and aristocracy of the brand, as well as show the modern vision of the company. The chosen color scheme refers us to the historical roots of the jewelry brand.
We studied jewelry premium codes, which helped us integrate the brand identity seamlessly into a more luxury category. During this study we released an analytical article “High Matters. Premium, Luxury, Affordable Luxury, Masstige – a style guide”.
For this project we created a unique font logo — a classic triangular serif with a modern twist. This solution allowed us to reflect heritage and aristocracy of the brand, as well as show the modern vision of the company. The chosen color scheme refers us to the historical roots of the jewelry brand.
