Doner 42
Doner 42
Pure emotions
Background
The idea of creating a network of digital doners appeared in the fall of 2020. Doner in Russia has gone culturally along the same path as fast food in general: from of railway station tents in the 2000s to being reborn into a trendy place now.
It is just a format for the modern "Doner42". It's fast, safe, tasty, affordable and convenient. It's about energy, inner rebellion and freedom. A product for those who feel young.
The idea of creating a network of digital doners appeared in the fall of 2020. Doner in Russia has gone culturally along the same path as fast food in general: from of railway station tents in the 2000s to being reborn into a trendy place now.
It is just a format for the modern "Doner42". It's fast, safe, tasty, affordable and convenient. It's about energy, inner rebellion and freedom. A product for those who feel young.
Solution
The project team liked the idea of a lightning bolt in the logo with numbers 42. The design stood out among the “noise”, was, as they say, on-the-brief, was perfectly readable and conveyed the concept of the new brand as much as possible. To enhance the dynamism of the static logo, we added a signature slope that grew out of the lightning bolt.
To support the concept, interesting furniture was added in the interior, as if it had arrived from a Star Wars spaceship, Night City neon street lighting from the future, as well as bright accents that look like bursts of lightning tearing apart the space. The sign was made in the style of futurism, where luminous streams, burning rays, and light coexist.
The project team liked the idea of a lightning bolt in the logo with numbers 42. The design stood out among the “noise”, was, as they say, on-the-brief, was perfectly readable and conveyed the concept of the new brand as much as possible. To enhance the dynamism of the static logo, we added a signature slope that grew out of the lightning bolt.
To support the concept, interesting furniture was added in the interior, as if it had arrived from a Star Wars spaceship, Night City neon street lighting from the future, as well as bright accents that look like bursts of lightning tearing apart the space. The sign was made in the style of futurism, where luminous streams, burning rays, and light coexist.
