Bionic life
Bionic life
New way
to keep you healthy
to keep you healthy
Background
Bionic life is a natural balanced diet created on the basis of real scientific research of the Department of Sports Medicine of Sechenov University. Ground breaking approach – serious creativity!
Bionic life is a natural balanced diet created on the basis of real scientific research of the Department of Sports Medicine of Sechenov University. Ground breaking approach – serious creativity!
Solution
The task of branding for a new product, set by the client, turned into a task to optimize the user's path: yes, yes, because this food is decomposed into a large number of containers and consumed according to a strict scheme.
The central graphic element is simple geometric shapes that repeat the shape of the sticker on the container, which are superimposed on each other. The more layers – the later the reception time, by analogy with the light day from dawn to dusk.
Three color codes indicate the type of diet: fish, mixed and vegetarian. And the contrasting font solution instantly highlights the important: what kind of food is it and in what period of time it should be eaten. Simple? Yes! Comfortable? As much as possible! After all, all visual solutions obey the main thing – the comfort of the end user.
The task of branding for a new product, set by the client, turned into a task to optimize the user's path: yes, yes, because this food is decomposed into a large number of containers and consumed according to a strict scheme.
The central graphic element is simple geometric shapes that repeat the shape of the sticker on the container, which are superimposed on each other. The more layers – the later the reception time, by analogy with the light day from dawn to dusk.
Three color codes indicate the type of diet: fish, mixed and vegetarian. And the contrasting font solution instantly highlights the important: what kind of food is it and in what period of time it should be eaten. Simple? Yes! Comfortable? As much as possible! After all, all visual solutions obey the main thing – the comfort of the end user.
